Apu’s vineyards are “heroic” because of their high-altitude, steep slopes, and terraces. Heroic vineyards are known for their difficult terrain and their economic impact in remote areas where opportunities are scarce.
Because mechanization is not possible at Apu, we require many human hands. We focus on employing and supporting women. Women’s economic empowerment boost productivity and increases economic diversification and income equality.
What makes this project rewarding isn’t overcoming orographic obstacles, but rather its economic impact in our community.